Effective date: 1 January 2025
This Privacy Policy explains how Lucid Ridge Place (“we”, “us”, “our”) collects, uses, shares, and protects your information when you visit https://lucidridgeplace.sbs/ and related pages (the “Site”). We operate from 58 Jessica Ridge, Harrisview, SW20 8JY, UK. For any questions, contact [email protected].
1) Who we are
Lucid Ridge Place provides editorial content and trip-planning guidance. We are the data controller for personal data processed via the Site.
2) Data we collect
- Contact data: name, email, phone, and message content you submit via forms.
- Usage data: pages viewed, interactions, device type, browser, approximate location (derived from IP), timestamps.
- Cookies and similar technologies: analytics and experience-improvement preferences, stored as described below.
- Communications: emails or messages you send to us and our replies.
3) How we use your data
- Provide and improve the Site and its features (legitimate interests).
- Respond to enquiries and deliver requested itineraries (contract or pre-contract steps).
- Analyze Site performance and audience engagement (consent where required).
- Security, fraud prevention, and compliance with legal obligations (legal obligation/legitimate interests).
- Communicate administrative updates and policy changes (legitimate interests/legal obligation).
4) Legal bases (GDPR/UK GDPR)
- Consent: analytics/experience cookies and certain marketing.
- Contract: responding to your requests and providing services you ask for.
- Legitimate interests: Site operation, security, improvements, and non-intrusive communications.
- Legal obligation: where laws require retention or disclosure.
5) Cookies and similar technologies
We use cookies and local storage to remember your preferences and measure performance. Our cookie banner lets you accept, decline, or customize categories:
- Analytics cookies: help us understand visits and engagement.
- Experience improvement: remember choices to enhance UX.
Your choices are stored in localStorage under “cookieConsent” via our on-site controls. You can change preferences anytime using the cookie “Settings” button in the banner or by clearing local storage and cookies in your browser. See also your browser’s help pages for cookie controls.
6) Analytics and pixels
We use Google Analytics (GA4) via gtag (ID: G-EXAMPLEID) to analyze Site usage. GA may set cookies and process IP-based data. Learn more at Google’s privacy pages and opt-out tools. We also use Meta (Facebook) Pixel (ID: 1234567890) to measure page views; Meta may process data as described in its policies. Your cookie settings control whether analytics/experience scripts should run.
7) Sharing your data
- Service providers: hosting, analytics, and IT support under contracts that protect your data.
- Legal and compliance: where required by law or to protect our rights and users.
- Business changes: in a merger, acquisition, or asset transfer, consistent with this Policy.
8) International transfers
Some providers (e.g., Google, Meta) operate globally, which may involve transfers outside the UK/EEA. When required, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.
9) Retention
- Contact enquiries: typically up to 24 months from last interaction.
- Analytics data: per provider settings and our internal analytics horizons; aggregated data may be kept longer.
- Legal/compliance records: as required by applicable laws.
10) Security
We use administrative, technical, and organizational measures appropriate to the risk, including transport encryption (HTTPS). No method of transmission or storage is 100% secure; we work to continuously improve safeguards.
11) Your rights
Subject to local law (including UK GDPR/GDPR), you may have the right to:
- Access your personal data;
- Request rectification or erasure;
- Restrict or object to processing;
- Data portability (where applicable);
- Withdraw consent at any time (does not affect past processing);
- Lodge a complaint with your supervisory authority. In the UK: Information Commissioner’s Office (ICO).
To exercise rights, email [email protected]. We may need to verify your identity before fulfilling requests.
12) Children’s privacy
The Site is not directed to children under 16. If you believe a child provided personal data, contact us to remove it.
13) Third-party links
Our blog contains links to third-party sites or tools. Their privacy practices are governed by their own policies.
14) Changes to this Policy
We may update this Policy to reflect changes in law or our services. Revisions will be posted here with a new effective date.
15) Contact us
Lucid Ridge Place
58 Jessica Ridge, Harrisview, SW20 8JY, UK
+44 8994 155863
[email protected]